DATA SET ICOBAR 2025.docx

Indonesia faces a critical challenge in achieving its net-zero emissions target by 2060, which requires accelerating the transition to clean energy solutions, including the adoption of electric vehicles. Among the main initiatives supporting this agenda is the electric motorcycle conversion program from the Ministry of Energy and Mineral Resources, based on regulatory instruments such as Law No. 30/2007 on Energy. This research examines the diffusion process of the program using Rogers' Diffusion of Innovations Theory, which includes the stages of knowledge, persuasion, decision, implementation, and confirmation. A qualitative descriptive method was used, involving semi-structured interviews with key informants from the Ministry of Energy and Mineral Resources. Six informants: three representatives from certified workshops and three end users. Besides direct observation and document analysis. Research findings indicate that, despite ongoing socialization through digital platforms and events, the program's adoption rate remains limited due to inadequate public awareness, high initial costs, and underdeveloped infrastructure. Although the government provides financial incentives of up to Rp 10 million per unit, only 74,988 conversions were recorded by early 2024, far below the national target of 13.5 million by 2030. This study emphasizes the importance of refining communication strategies, enhancing policy coherence, and fostering multisectoral collaboration to accelerate the adoption of clean energy innovations. This research contributes to the broader discourse on sustainable development in developing countries, offering actionable insights to optimize public policies and government clean energy initiatives.