Comparison of definitions of total visits, unique visitors, bounce rate, and session duration conceptually and for the two analytics platforms: Google Analytics and SimilarWeb.
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posted on 2022-05-27, 17:33 authored by Bernard J. Jansen, Soon-gyo Jung, Joni SalminenComparison of definitions of total visits, unique visitors, bounce rate, and session duration conceptually and for the two analytics platforms: Google Analytics and SimilarWeb.
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related sites basedmeasuring user interactionsaverage monthly datausing google analyticsgoogle analytics measuresaverage session duration19 industry verticalssimilarweb average valuesgoogle analytics metricsgoogle analyticssession durationsite analyticssimilarweb valuesxlink ">website rankingsvisitors relativeunique visitorssignificantly correlatedreasonably generatereasonable approachnetwork metricsknown sitegold standardcomplementary fashioncompetitive intelligencebounce ratesbounce rate26 countries
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