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BASE DE DATOS FINAL 53 PROPIETARIOS.xlsx

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posted on 2025-01-13, 15:31 authored by GUILLERMO BERMUDEZ-GONZALEZGUILLERMO BERMUDEZ-GONZALEZ

This study explores the role of Auxiliary Service Providers (ASP) within the Airbnb business ecosystem, focusing on their contribution to Customer Experience Management (CXM). It aims to identify the main factors facilitating CXM and the causal conditions necessary to enhance the co-creation of value.

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