Appendix I-II-III Journalists Personalization.docx

We present here the quantitative analysis data of our manuscript "Journalists' Personalization: How Self-Promoting, Branding, and Ideological Positioning Redefine Journalistic Practices, Products, and Institutions".

Appendix I: Coding Questions

Appendix II: Number of followers, posting frequency during the analyzed dates, total likes on the analyzed posts, and whether their profiles highlight the media outlet or company they work for.

Appendix III: Findings Outputs: Personalization. The link between personalization indices and the number of likes and retweets in the following countries: United States, Italy and Israel