AI-Driven Journeys: The Adoption of Artificial Intelligence (AI) Chatbots in Tourism and Hospitality by Gen Z (Dataset)

Name: AI-Driven Journeys: The Adoption of Artificial Intelligence (AI) Chatbots in Tourism and Hospitality by Gen Z (Dataset)
Published: 2025-01-10T17:52:52+00:00
License: https://creativecommons.org/licenses/by/4.0/
Keywords: Gen AI

dataset

posted on 2025-01-10, 17:52 authored by Jerónimo PaivaJerónimo Paiva

The dataset consists of responses collected via an online questionnaire targeting Generation Z individuals in Portugal. It focuses on understanding the adoption of AI-driven chatbots in the tourism and hospitality industries. The data includes demographic information, behavioral variables, and responses to constructs from the AI Device Use Acceptance (AIDUA) model, such as emotional reaction, performance expectancy, anthropomorphism, and social influence.

AI-Driven Journeys: The Adoption of Artificial Intelligence (AI) Chatbots in Tourism and Hospitality by Gen Z (Dataset)

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