The role of projection noise, an example of quantum measurement noise, in clock design has been well understood for some time. It is based on a particular measurement protocol - Ramsey interferometry. In this paper we discuss more general quantum measurement schemes to estimate the period/frequency of a clock system based on continuous readout of a driven quantum system. The measurement needs to be chosen so as to provide a precise counting signal. We give an example based on a superconducting circuit clock.