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Performance measurement and new product development : is it linked to manufacturing strategy?

conference contribution
posted on 06.12.2017, 00:00 authored by Paul HylandPaul Hyland, R Mellor
There has been an increasing emphasis on measuring the performance of manufacturing operations using measures other than profit and productivity. The literature argues that operations need to measure quality, reliability, flexibility and customer satisfaction but this may not be the case. One area of performance measurement that is often neglected or put in the too hard basket is new product development (NPD). As firms attempted to capture new markets and customers NPD is becoming increasingly important and the link between NPD, marketing and manufacturing should be of strategic importance. There is evidence that suggest manufacturing is often driven by marketing but in turn manufacturing can do little to influence marketing. This paper examines some of the performance measures widely used in manufacturing and seeks to examine some of the links between NPD performance measurement and manufacturing strategy. The paper describes an analysis of results of a global manufacturing survey.

Funding

Category 1 - Australian Competitive Grants (this includes ARC, NHMRC)

History

Parent Title

Proceedings of the Australian and New Zealand Academy of Management Operations Management Symposium.

Start Page

64

End Page

70

Number of Pages

7

Start Date

01/01/2003

Finish Date

01/01/2003

ISBN-10

1863657088

Location

Sydney, Australia

Publisher

University of Technology

Place of Publication

Sydney

Peer Reviewed

Yes

Open Access

No

External Author Affiliations

Faculty of Business and Law; Operations Management Symposium; TBA Research Institute; University of Western Sydney;

Era Eligible

Yes

Name of Conference

Australian and New Zealand Academy of Management. Operations Management Symposium