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Indian Pharmaceutical Companies: Promotional Expenses and Revenue Trend Analysis

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conference contribution
posted on 2022-11-05, 06:43 authored by Aftab AlamAftab Alam, Khalid Arshad


Marketing strategy of a pharmaceutical company is different from companies of other industries. This is because of multiple factors, including high involvement of government and structure of the industry. Since the Indian pharmaceutical market is the third largest market in the world in terms of volume, it is a big attraction for investors across the globe. 

In this research paper, we are trying to understand the promotional expenses of Indian pharmaceutical companies and its sales performance. We are also trying to find out the trend of promotional expenses of top 10 Indian pharmaceutical companies.