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Consumer perceptions of mobile phone marketing: Recent evidence from Australia

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conference contribution
posted on 2023-05-23, 04:10 authored by Gemma LewisGemma Lewis, Byrom, JW, Kim Lehman
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History

Publication title

Proceedings of the 2008 Academy of Marketing Conference

Editors

Academy of Marketing

Pagination

1-8

ISBN

978 1 901085 94 5

Department/School

TSBE

Publisher

Academy of Marketing

Place of publication

UK

Event title

Academy of Marketing Conference 2008

Event Venue

UK

Date of Event (Start Date)

2008-07-07

Date of Event (End Date)

2008-07-10

Repository Status

  • Restricted

Socio-economic Objectives

Marketing

Usage metrics

    University Of Tasmania

    Categories

    Keywords

    No keyword provided

    Licence

    In Copyright

    Exports

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