ADIM2019_NicholasJohnson_FinalPaper.pdf (659.65 kB)

Communicating the value of design: Design considerations to assist practitioner rationale in FMCG packaging development

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conference contribution
posted on 09.08.2019 by Nicholas Johnson, George Torrens, Ian Storer
Product packaging design is often produced through the practical application of tacit knowledge, rule of thumb and professional connoisseurship. Stakeholders are becoming increasingly demanding that design practitioners provide clarity of reasoning and accountability for their design proposals. Therefore, a better framework for the design of fast-moving consumer goods (FMCG) is required. This paper proposes a comprehensive taxonomy of ‘design considerations’ to assist the development of low involvement FMCG packaging and aid in rationale communication for design solutions. 302 academic sources were reviewed, inductive content analysis performed to code topics and output validation with academic and industry experts (n=9) through a modified-Delphi card sorting method. The research provides movement towards a comprehensive framework and common dialogue between stakeholders, practitioners and managers to assist in more effectively communicating the value that design can offer to FMCGs. The constructed taxonomy provides a set of 156 ‘design considerations’ to support in objective and informed design decision-making.

History

School

  • Design

Published in

Conference proceedings of the Academy of Design and Innovation Management 2019: Research Perspectives In the era of Transformations

Pages

453-468

Source

Academy for Design Innovation Management Conference 2019: Research Perspectives In the era of Transformations

Publisher

Design Management Academy

Version

AM (Accepted Manuscript)

Publisher statement

This is an Open Access Article. It is published by Design Management Academy under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 (CC BY-NC-SA). Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-sa/4.0/

Acceptance date

12/03/2019

Publication date

2019

Copyright date

2019

ISBN

9781912769018

ISSN

2632-0045

Language

en

Editor(s)

Erik Bohemia; Gerda Gemser Nuša; Fain Cees de Bont; Rita Assoreira Almendra

Location

Loughborough University London

Event dates

19th June 2019 - 21st June 2019

Depositor

Mr Nicholas Johnson

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