Agri-business marketing and branding in Bangladesh and India: Challenges and opportunities

Agricultural sector plays a crucial role in the socio-economic and the political fabric of a country. Sustainable Agri-business practices and marketing standards ensures food security in developing countries such as Bangladesh and India. In the 21st century Agri-food business marketing and branding at a global level has reached a certain height on account of the consumers' increased awareness and demand for branded organic foods which are responsibly certified and produced. The chapter discusses the challenges that the two countries face in terms of national and global agri-business marketing standards and government policies for responsible branding of agri-foods production and achieving SDGs amidst the climate change challenges and pandemic driven supply chain disruptions, with managerial and policy recommendations for practice and policy implications.