Window Display on Narborough Road

2018-05-29T13:50:40Z (GMT) by Johnny Xu
<p>Narborough Road as a shopping environment uses the display and visual communication approaches of design to create more engaging and meaningful interactions with customers. Apart from the shop front and signage, the merchandise display in front of the shops, window display and posters on shop windows also contribute significant colours in visual perception. </p><p> </p><p><br></p><p>Retail windows are created for showcasing various merchandise that attract the pedestrians who pass by the shop. The physical setting does not only serve the purpose of displaying but as a medium to increase the interaction. The wide range of commodity is very likely to convert the outsiders to potential consumers. In addition, commercially selling things to people often means selling them an identity (Jenkins, 1996: 7). Identity and consumption has close connection whereby commodity was imprinted by certain culture that shared value within a particular social group. </p><p><br></p><p> </p><p>In order to anaylse the retail colourscape of Narborough Road, it requires reviewing and rethinking of the delicate relation between visual objects and the built environments. The notion of documenting the retail colourscape of Narborough is to help to interpret the unique and dynamic aspects of street setting. Each image shown can be seen as a representation that intends to explain the structure of colourscape and process to construct colour identity of Narborough as a whole.</p>