What pharmaceutical company leaders say and what patient leaders think
Version 2 2020-09-01, 00:43
Version 1 2020-06-26, 07:20
poster
posted on 2020-09-01, 00:43 authored by Karen WoolleyKaren WoolleyWords CAN matter. This research indicates that pharmaceutical company leaders (eg, Board Chairs and CEOs) could help drive a patient-focused culture by enhancing the frequency and context of their use of the word 'patient' in their Annual Reports.
This quantitative and qualitative research has also identified a potential new metric for assessing the patient focus of a pharmaceutical company. This metric is relatively quick and easy to calculate, non-tokenistic, low cost, transparent and reproducible.
Access smart poster version with audio summaries here: http://eposter.posterlab.info/dia2020/
