What does it mean to be `data-driven’? - slides by Isaac Roseboom from ReCon 16

2016-06-29T17:26:16Z (GMT) by Graham Steel
<p>Isaac Roseboom, Head of Insight at deltaDNA</p> <p><em>What does it mean to be `data-driven’?</em></p> <p>Modern companies love to claim that their decision making is `data-driven’ but very few have visibility of data beyond a few performance metrics. In this talk I will show how deltaDNA is helping games companies use data to understand how players interact with their products and drive design and marketing decisions from this.</p><p>(posted with permission)<br></p>