What does it mean to be `data-driven’? - slides by Isaac Roseboom from ReCon 16
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Isaac Roseboom, Head of Insight at deltaDNA
What does it mean to be `data-driven’?
Modern companies love to claim that their decision making is `data-driven’ but very few have visibility of data beyond a few performance metrics. In this talk I will show how deltaDNA is helping games companies use data to understand how players interact with their products and drive design and marketing decisions from this.
(posted with permission)