The effectiveness of sponsorship of the F1 Singapore Grand Prix: recall and recognition
The effectiveness of sponsorship of the F1 Singapore Grand Prix: recall and recognition
History
School
- Sport, Exercise and Health Sciences
Published in
International Journal of Asian Business and Information management.Citation
TAN, S.Y. and PYUN, D.Y., 2018. The effectiveness of sponsorship of the F1 Singapore Grand Prix: recall and recognition. International Journal of Asian Business and Information Management, 9 (1), pp. 1-12.Publisher
© IGI GlobalVersion
- VoR (Version of Record)
Publisher statement
This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/Acceptance date
2017-06-27Publication date
2018Notes
This paper appears in the International Journal of Asian Business and Information Management. Copyright 2018, IGI Global, www.igi-global.com. Posted by permission of the publisher.ISSN
1947-9638eISSN
1947-9646Publisher version
Language
- en
