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Reason: Under embargo until January 2019. After this date a copy can be supplied under Section 51 (2) of the Australian Copyright Act 1968 by submitting a document delivery request through your library or by emailing document.delivery@monash.edu

The Globalisation of Facebook: Social Capital and Political Economy of Online Social Network Services in the United States and China

thesis
posted on 2018-01-05, 00:15 authored by NAZIAT HOSSAIN CHOUDHURY
This thesis explores the factors that contribute to the success of Facebook and its Chinese counterpart, Renren, using social capital and political economy perspectives. Deploying meta-analysis and archival research from the perspective of both demand (users) and supply (owners) contributes to an understanding of their success in the US and China. It argues that the decline in social capital has been a factor in users migrating to online social networking (OSN) services but the reason for the global success of OSN is found primarily in its political economy where online platform owners make profits through the commodification of the users’ data.

History

Principal supervisor

David Holmes

Additional supervisor 1

Gil-Soo Han

Year of Award

2018

Department, School or Centre

Film, Media and Communications

Course

Doctor of Philosophy

Degree Type

DOCTORATE

Faculty

Faculty of Arts

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    Faculty of Arts Theses

    Categories

    Keywords

    FacebookRenrenWeChatSocial mediaPolitical economy of social mediaChinese social mediaMedia StudiesCommunications Technologies not elsewhere classified

    Licence

    In Copyright

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