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Supplementary_File-AD-5-17-18 - The strategic value of advertising expenditures in the tourism and hospitality industry

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posted on 2018-07-17, 12:00 authored by Rui Qi, David A Cárdenas, Xichen Mou, Simon Hudson

Supplementary_File-AD-5-17-18 for The strategic value of advertising expenditures in the tourism and hospitality industry by Rui Qi, David A Cárdenas, Xichen Mou, and Simon Hudson in Tourism Economics

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    Tourism Economics

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    advertisingfirm market valuelongitudinal analysisstrategic value

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