Parsing Science - p-Hacking Business

2019-02-21T02:10:22Z (GMT) by Doug Leigh Ryan Watkins Ron Berman
Whether intentionally or unintentionally, could the manipulation of statistics in marketing research be costing companies millions? In episode 43, <a href="" rel="noopener" target="_blank">Ron Berman</a> from the <a href="" rel="noopener" target="_blank">University of Pennsylvania's Wharton School of Business</a> discusses in his research article "<a href="" rel="noopener" target="_blank">p-Hacking and False Discovery in A/B Testing</a>," co-authored with <a href="" rel="noopener" target="_blank">Leonid Pekelis</a>, <a href="" rel="noopener" target="_blank">Aisling Scott</a>, and <a href="" rel="noopener" target="_blank">Christophe Van den Bulte</a>, and published July 18, 2018 on <em><a href="" rel="noopener" target="_blank">SSRN</a></em>.<div><br></div><div><a href=""></a><br></div>