m-Commerce Design Personas - Attitudes, Motivations and Multichannel Retail

2019-05-30T13:35:09Z (GMT) by Christopher J. Parker
Primary and Secondary personas generated from consumer research. These represent the two underlying populations of consumer in the fashion m-Commerce domain.

To Cite:
Parker, C. J. (2018). Multichannel Retail Personas. CC BY-NC-ND. Available at: https://doi.org/10.17028/rd.lboro.6211199