m-Commerce Design Personas - Attitudes, Motivations, and Multichannel Retail

2018-05-16T09:16:42Z (GMT) by Christopher J. Parker
Primary and Secondary personas generated from consumer research. These represent the two underlying populations of consumer in the fashion m-Commerce domain.<div><br></div><div>To Cite:</div><div>Parker, C. J. (2018). Multichannel Retail Personas. CC BY-NC. Available at: https://doi.org/10.17028/rd.lboro.6211199<br></div><div><div><br></div><div><br></div></div>