Marketing descriptions for appraisal_Jan 17.xlsx
datasetposted on 22.07.2018 by Lisa Furlong, Meg Morris, Shane Erickson, Tanya Serry
Datasets usually provide raw data for analysis. This raw data often comes in spreadsheet form, but can be any collection of data, on which analysis can be performed.
This data set provides the marketing descriptions for the apps reviewed as part of our mobile app study. The marketing descriptions are for the apps from Google Play and Apple iTunes.