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Lexical Based Semantic Orientation of Online Customer Reviews and Blogs-J-Am Sci 10(8) 143_147--07-june-2014.pdf (203.08 kB)

Lexical Based Semantic Orientation of Online Customer Reviews and Blogs-J-Am Sci 10(8) 143_147--07-june-2014.pdf

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journal contribution
posted on 2016-04-08, 14:36 authored by Zubair AsgharZubair Asghar, Shakeel AhmadShakeel Ahmad
Rapid increase in internet users along with growing power of online review sites and social media has
given birth to sentiment analysis or opinion mining, which aims at determining what other people think and
comment. Sentiments or Opinions contain public generated content about products, services, policies and politics.
People are usually interested to seek positive and negative opinions containing likes and dislikes, shared by users for
features of particular product or service. This paper proposed sentence-level lexical based domain independent
sentiment classification method for different types of data such as reviews and blogs. The proposed method is based
on general lexicons i.e. WordNet, SentiWordNet and user defined lexical dictionaries for semantic orientation. The
relations and glosses of these dictionaries provide solution to the domain portability problem. The method performs
better than word and text level corpus based machine learning methods for semantic orientation. The results show
the proposed method performs better as it shows precision of 87% and 83% at document and sentence levels
respectively for online comments.

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