Understanding Mass-Market Mobile TV Behaviors in the Streaming Era.pdf (13.38 MB)
INDUSTRY_Understanding Mass-Market Mobile TV Behaviors in the Streaming Era
presentation
posted on 2018-06-14, 04:18 authored by ACM TVX2018ACM TVX2018, Frank Bentley, Danielle Lottridge1. At the conference we can share additional details about what we built using the data and behavioural clusters from this study.
2. The findings are shaping multiple video initiatives throughout our company.