MARCONI Interactive, Smart & Lively Environment for Radio.pdf (3.58 MB)
INDUSTRY_MARCONI Interactive, Smart & Lively Environment for Radio
1. Radio is more 360° than ever
2. A lot of prototyping and proof-of-concepts with editorial teams lead to a simple (at first sight), but effective toolkit
3. Chatbots: key is finding the right use case
4. Less relevant for questions like ‘What song is currently playing?’ ➜ Easily (and more quickly) retrievable by hand; Very relevant for complex queries: ‘I’m looking for a song which you guys played in the evening sometime last week’
5. Big help as a digital assistant for editorial team to handle interaction
6. We intend to integrate with even more services during open piloting activities during the second half of the project