IMPACT OF GREEN MARKETING ON CONSUMER AND ENVIRONMENT

2014-06-21T04:49:55Z (GMT) by Sumita Jain Roopshikha Alok Bandhu
<p>Green marketing also known as environmental marketing, ecological marketing, going green<br>is a growing concept nowadays .It aims to protect the interest of not only firms and customers as well as<br>our natural environment too. Man has unlimited wants and desires but for fulfilling these needs,<br>resources are limited. Green marketing is concerned with utilizing the limited resources to fulfil these<br>needs optimally .It has now become very popular .There have been lot of research work is going on this<br>topic over the years ,this article try to analysis the impact of green marketing strategies on customer and<br>on environmental safety</p> <p> </p>

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CC BY 4.0