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How to effectively use altmetrics in your marketing and communication activities.mp4 (51.16 MB)

How to effectively use altmetrics in your marketing and communication activities

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posted on 2019-02-21, 12:21 authored by Altmetric EngineeringAltmetric Engineering

Do you want to plan effective marketing and communication strategies for your publications?


In this webinar, Cathy Holland, Director of Global Publisher Business Development at Digital Science, is joined by Bethany Farr, Social Media Manager at Taylor & Francis, and Michael Cramer, Content Curation and Promotion Manager at ASHA Journals, to explore how Altmetric data and tools can be used to gather insights that can directly be applied to your strategic marketing planning and day-to-day promotional activities to boost the engagement, reach and discoverability for your publications.

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