Home Life Insight Cards: TEDDINET Poster

In today’s competitive world the quality of the user experience offered to customers is increasingly a key differentiator in the marketplace. People are complicated, and yet business propositions are built upon stereotypes of ordinary people and their everyday lives and ambitions. A limited understanding of the complexity of experience that customers have when interacting with existing products or services can lead to market failure or poor growth. On the LEEDR (Low Effort Energy Demand Reduction) project, we – a multidisciplinary team of designers, engineers, and social scientists at Loughborough University, UK - explored energy demand reduction opportunities in family homes and, in the process, gained a deep understanding of how energy use, everyday activities and digital technologies become entangled in the making and experience of home. HOTHOUSE expanded this research to include hot water use in the home. From this research we developed a series of Home Life Insight Cards, created with the aim of helping businesses to drive development through insight into the intricacy of everyday life. These cards lend themselves to a variety of activities and contexts: as discussion tools; as catalysts for future innovation; to test ideas and assumptions; or to help identify new research directions.