Heuristics for Visual Elements of Web Pages

This technical report presents the heuristics that have been developed for identifying the visual elements of web pages. In order to develop these heuristics, we have used the following: our travel analysis framework which already included some guidelines, web pages that are previously used in our studies, and the related work that exists in the literature. This technical report aims to present the heuristics and detail the process followed in creating these heuristics.