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Go! Pasia. Asian market entry and development strategy of Poznan University of Economics.pdf (4.65 MB)

Go! Pasia. Asian market entry and development strategy of Poznan University of Economics

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posted on 2015-04-10, 00:42 authored by Swajan DasSwajan Das

Master Thesis: Go! Pasia. Asian market entry and development strategy of Poznan University of Economics.

Temat pracy magisterskiej: Go! Pasia. Strategia wejścia i działania Uniwersytetu Ekonomicznego w Poznaniu na rynku azjatyckim.

In his thesis, the author presents a market entry and development strategy for Poznan University of Economics in order to enter into 15 Asian markets, divided into 5 identical markets, for attracting students at its campus.

After identifying the importance of developing such strategy, the study presents the individual market behavior through statistical research on the movement of international students from each target market for last 12 years (2001-1012). It also presents the competitive position of Poland at European Level among the students from target markets.

After finding the University’s main competitors at country level and European level and analysing the country level competitors’ behavior, the study focuses on identifying Poznan University of Economics’ uniqueness at Country Level, City Level, Institutional Level and Programme Level and finally, develops the University’s positioning strategy for target markets.

The strategy can also be used by other universities or educational institutions from Poznan or Poland.

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