Die Zukunft des In-Store-Marketings

2018-05-15T00:00:00Z (GMT) by Zintel, Marc
<p>The human brain is trained to react on its surrounding. Years and years ago, when humans lived in the Stone Age, it was necessary for our brain to recognize important things, for example food. In hunters? and gatherers? everyday life, sometimes a berry bush was the only food source for several days. But what if they oversaw this berry bush? In this case hunger and worse, death, could be the consequence. Equally probable is death as a consequence if they would fail to see an enemy arriving.</p> <p><br> That?s why even today there are some things that are eye-catching but also other things that our brain sorts out as unimportant, consequently we don?t focus on them. Since some specific elements stand out more than others, many companies use them in boutiques, supermarkets, pharmacies or beauty shops, so-called In-Stores, to represent one product more eye-catching than another one.<br> This specific marketing concept, which is analysing and trying to influence the human behavior on the point of intersection between human being and product, is called In-Store-Marketing.<br> How does a potential customer react to a product, how can one attract his attention and how can products be marketed and offered smarter?</p> <p><br> This was a big part of my ten-week internship at Kana-da consult & trading GmbH, where I was mainly responsible for the website top-displays.com. This is an on-going online shop for various innovative systems that can be used to improve and optimize sales at the point of sale.<br> I will try to explain in my report how to use these systems cleverly at the moment and from now on and prove it with examples.</p> <p><br> Furthermore, I will describe my first practical experiences, with the skills acquired during my studies, and with the individual focal points with which I got in contact with the company. In addition, I want to describe my personal impression and bring up my newly acquired knowledge, which I was allowed to receive in the nearly three months.<br>  </p>