DC_103: From Eyeballs to Click-through: the Changing Value of the User/Consumer in the Commercial Television Value Network in a Digital Connected Era

2015-05-29T17:26:22Z (GMT) by ACM TVX2015 Iris Jennes
<p>DC_103: From Eyeballs to Click-through: the Changing Value of the User/Consumer in the Commercial Television Value Network in a Digital Connected Era</p>