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DC_103: From Eyeballs to Click-through: the Changing Value of the User/Consumer in the Commercial Television Value Network in a Digital Connected Era

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posted on 2015-05-29, 17:26 authored by ACM TVX2015ACM TVX2015, Iris Jennes

DC_103: From Eyeballs to Click-through: the Changing Value of the User/Consumer in the Commercial Television Value Network in a Digital Connected Era

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