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Competitive resources in international entrepreneurship: a qualitative analysis of export enterprises

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posted on 2017-12-05, 09:35 authored by Yákara Vasconcelos Pereira, Walter Fernando Araújo de Moraes, Viviane Santos Salazar

Abstract The theoretical perspective of the resource based view has contributed to the understanding of strategic management and entrepreneurs actions. Given its significant relevance, this article aims to identify the competitive resources developed by international entrepreneurs of exporting companies. A multiple case study was carried out with four companies located in the Brazilian Northeastern semi-arid region. We carried out 31 interviews and analyzed them along with documents and bibliographic material. Content analysis was supported by the ATLAS.ti software. The resources knowledge, team, liquidity, brand, production, quality and relationships stand out in the results. Therefore, the tangible and intangible nature of resources is evidenced and reveals the importance of the development of resources for internationalization by international entrepreneurs.

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