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Augmented Reality Television

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conference contribution
posted on 2019-07-15, 12:05 authored by Pejman Saeghe
Augmented reality (AR) has shown potential in creating engaging entertainment experiences for the general public. In this paper we take a user-centred design approach to a specific case of AR entertainment, specifically AR TV hybrid experience. We first investigate the passive AR TV viewing experience by adding AR artefacts to an existing TV programme. A prototype was implemented augmenting a popular nature documentary. Synchronised content was delivered using a Microsoft HoloLens and a TV. We evaluated the prototype with a user-study (n=12). Our results suggest adding AR artefacts to an existing TV programme can create an engaging user experience. We propose a hackathon and subsequent prototyping of an original short piece of AR TV to explore stakeholder expectations, in particular content creators and early adopters. Findings from this body of work will help TV content creators in producing engaging experiences that leverage AR’s properties.

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