tvx19e-sub1006-cam-i15.pdf (1.2 MB)
Augmented Reality Television
conference contribution
posted on 2019-07-15, 12:05 authored by Pejman SaegheAugmented reality (AR) has shown potential in creating
engaging entertainment experiences for the general public. In this paper we take a user-centred design approach
to a specific case of AR entertainment, specifically AR TV
hybrid experience. We first investigate the passive AR TV
viewing experience by adding AR artefacts to an existing
TV programme. A prototype was implemented augmenting
a popular nature documentary. Synchronised content was
delivered using a Microsoft HoloLens and a TV. We evaluated the prototype with a user-study (n=12). Our results
suggest adding AR artefacts to an existing TV programme
can create an engaging user experience. We propose a
hackathon and subsequent prototyping of an original short
piece of AR TV to explore stakeholder expectations, in particular content creators and early adopters. Findings from
this body of work will help TV content creators in producing
engaging experiences that leverage AR’s properties.