A SEGMENTATION STUDY OF WOMEN CONSUMERS IN SALEM BASED ON THEIR CONSUMPTION PATTERN OF READY-TO-EAT FOOD

2014-06-21T05:28:08Z (GMT) by Shilpa Gopal
<p>Food is something that people consume on a daily basis. Undoubtedly food accounts for the<br>largest share of consumer spending. An interesting feature of the time- starved modern Indian consumer<br>is that, they are in no mood to spend an hour in the kitchen preparing food, and thus they are now<br>adopting a new eating habit to suit their lifestyle.</p> <p> </p>

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CC BY 4.0