Perceived commonness of species in the wild. Hunter Doughty Diogo Veríssimo Regina Chun Qi Tan Janice Ser Huay Lee L Roman Carrasco Kathryn Oliver E. J. Milner-Gulland 10.1371/journal.pone.0222038.g003 https://plos.figshare.com/articles/figure/Perceived_commonness_of_species_in_the_wild_/9793481 <p>*** indicates a statistically significant association between saiga users and perceiving that animal as common (p-value <0.001, Pearson’s Chi-squared test). Percentages out of 438 participants for saiga users and 1,856 for non-users.</p> 2019-09-10 17:23:53 consumer research saiga horn consumption Singapore Unsustainable wildlife trade Saiga horn user characteristics TCM saiga horn consumers saiga horn saiga users saiga horn use characterising saiga horn consumers saiga cooling water demand reduction efforts