Supplemental Material, jmr.16.0299_web_appendices - Multichannel Strategies for Managing the Profitability of Business-to-Business Customers
Justin M. Lawrence
Andrew T. Crecelius
Lisa K. Scheer
Ashutosh Patil
10.25384/SAGE.7893479.v1
https://sage.figshare.com/articles/journal_contribution/Supplemental_Material_jmr_16_0299_web_appendices_-_Multichannel_Strategies_for_Managing_the_Profitability_of_Business-to-Business_Customers/7893479
<p>Supplemental Material, jmr.16.0299_web_appendices for Multichannel Strategies for Managing the Profitability of Business-to-Business Customers by Justin M. Lawrence, Andrew T. Crecelius, Lisa K. Scheer, and Ashutosh Patil in Journal of Marketing Research</p>
2019-03-25 12:00:00
business-to-business
customer relationship management
discounting
e-commerce
multichannel