Communicating about heatwaves: Risk perception, message fatigue, and threat normalisation
Scott Hanson-Easey
Alana Hansen
Susan Williams
Peng Bi
10.25909/5c550a99c2961
https://adelaide.figshare.com/articles/journal_contribution/Communicating_about_heatwaves_Risk_perception_message_fatigue_and_threat_normalisation/7618403
<p>This report describes findings from three studies: a survey with the South Australian public (n=416), lay public focus groups and interviews (n=63), and a critical national TV-news analysis (n=22). The studies investigated the following:</p><p> </p><p>· The public perception of heatwave risk and personal vulnerability.</p><p>· How heatwave messaging, notwithstanding their source, were accepted and responded to.</p><p>· If, and in what way, the phenomenon of ‘message fatigue’ (becoming tired of repeated messages) was impacting heatwave communication. </p><p>· How TV-news reported on heatwaves, and the implications for risk communication</p>
2019-02-05 23:00:08
Risk communication
Natural Hazards
Emergency Management
Psychology
Communication and Media Studies not elsewhere classified