Presentation: Cross-Cultural Influences on the Semantics Ascribed to Assistive Technology Product and Its Envisaged User: A Preliminary Study Between Collectivist (Pakistan) and Individualist (United Kingdom) Cultures
Salman Asghar
George Torrens
Robert G. Harland
10.17028/rd.lboro.7472375.v1
https://repository.lboro.ac.uk/articles/presentation/Presentation_Cross-Cultural_Influences_on_the_Semantics_Ascribed_to_Assistive_Technology_Product_and_Its_Envisaged_User_A_Preliminary_Study_Between_Collectivist_Pakistan_and_Individualist_United_Kingdom_Cultures/7472375
<div><p>Assistive Technology (AT)
products are defined as the devices, items or systems whether acquired
commercially, modified or customised that are aimed to enhance, improve or
maintain functional capabilities of an individuals living with some form of
disability. The AT market is growing internationally, as the number of elderly
and individual with disabilities is increasing. Like mainstream products, the use
of AT products does not occur in vacuum but happens in a socio-cultural environment,
where those products communicate the intended message of their designer. </p>
<p>On the other hand, culture is an
important variable when considering the communication of meaning through an
artefact. Meanwhile, evidences from literature has highlighted distinct
differences in the cognitive processing that delivers perception between individuals
from collectivistic and individualistic societies. Little is published about how cultural
differences in cognition relate to the semantic preferences of a AT product
attributes and their users. </p>
<p>To address this question, a presentation
was prepared and delivered at ‘The Asian Conference on Media, Communication
& Film, MediAsia 2018’ conference held in Toshi Centre Hotel, Tokyo, Japan.
The document contains slides of the given presentation, from which conference paper
was prepared. The manuscript presented in conference proceeding was entitled as
“Cross-Cultural Influences on the Semantics Ascribed to Assistive Technology
Product and Its Envisaged User”.</p><p><br></p><p>Full conference proceeding can be accessed at: http://papers.iafor.org/wp-content/uploads/conference-proceedings/MediAsia/MediAsia2018_proceedings.pdf</p><p><br></p></div>
2018-12-18 11:04:23
Assistive Technology (AT) product
collectivistic
Diverse Cultures
individualistic
Product Semantics
Visual Interaction
Wheelchair
Multicultural, Intercultural and Cross-cultural Studies
Industrial Design
Digital and Interaction Design
Care for Disabled
Health Care
Disability Studies
Psychological Methodology, Design and Analysis
Psychology and Cognitive Sciences not elsewhere classified