%0 Generic %A Parker, Christopher J. %D 2019 %T m-Commerce Design Personas - Attitudes, Motivations and Multichannel Retail %U https://repository.lboro.ac.uk/articles/dataset/Multichannel_Retail_Personas/6211199 %R 10.17028/rd.lboro.6211199.v3 %2 https://ndownloader.figshare.com/files/11457890 %2 https://ndownloader.figshare.com/files/11457893 %2 https://ndownloader.figshare.com/files/15264074 %K retailing %K shopping %K fashion %K personas %K design %K m-Commerce %K e-Commerce %K multichannel %K Design %K Textile and Fashion Design %K Marketing Communications %K Marketing Research Methodology %K Mobile Technologies %X Primary and Secondary personas generated from consumer research. These represent the two underlying populations of consumer in the fashion m-Commerce domain.

To Cite:
Parker, C. J. (2018). Multichannel Retail Personas. CC BY-NC-ND. Available at: https://doi.org/10.17028/rd.lboro.6211199


%I Loughborough University