10.17028/rd.lboro.6211199.v3
Christopher J. Parker
Christopher J.
Parker
m-Commerce Design Personas - Attitudes, Motivations and Multichannel Retail
Loughborough University
2019
retailing
shopping
fashion
personas
design
m-Commerce
e-Commerce
multichannel
Design
Textile and Fashion Design
Marketing Communications
Marketing Research Methodology
Mobile Technologies
2019-05-30 13:35:09
Dataset
https://repository.lboro.ac.uk/articles/dataset/Multichannel_Retail_Personas/6211199
Primary and Secondary personas generated from consumer research. These represent the two underlying populations of consumer in the fashion m-Commerce domain.<div><br></div><div>To Cite:</div><div>Parker, C. J. (2018). Multichannel Retail Personas. CC BY-NC-ND. Available at: https://doi.org/10.17028/rd.lboro.6211199<br></div><div><div><br></div><div><br></div></div>