10.17028/rd.lboro.6211199.v3 Christopher J. Parker Christopher J. Parker m-Commerce Design Personas - Attitudes, Motivations and Multichannel Retail Loughborough University 2019 retailing shopping fashion personas design m-Commerce e-Commerce multichannel Design Textile and Fashion Design Marketing Communications Marketing Research Methodology Mobile Technologies 2019-05-30 13:35:09 Dataset https://repository.lboro.ac.uk/articles/dataset/Multichannel_Retail_Personas/6211199 Primary and Secondary personas generated from consumer research. These represent the two underlying populations of consumer in the fashion m-Commerce domain.<div><br></div><div>To Cite:</div><div>Parker, C. J. (2018). Multichannel Retail Personas. CC BY-NC-ND. Available at: https://doi.org/10.17028/rd.lboro.6211199<br></div><div><div><br></div><div><br></div></div>