@article{Parker2018, author = "Christopher J. Parker", title = "{m-Commerce Design Personas - Attitudes, Motivations and Multichannel Retail}", year = "2018", month = "5", url = "https://repository.lboro.ac.uk/articles/dataset/Multichannel_Retail_Personas/6211199", doi = "10.17028/rd.lboro.6211199.v3" }