TY - DATA T1 - Window Display on Belgrave Road PY - 2018/05/29 AU - Johnny Xu UR - https://repository.lboro.ac.uk/articles/figure/Window_Display_on_Belgrave_Road/6209477 DO - 10.17028/rd.lboro.6209477.v1 L4 - https://ndownloader.figshare.com/files/11293649 KW - Window display KW - Retail design KW - Built Environment and Design not elsewhere classified KW - Visual Communication Design (incl. Graphic Design) KW - Urban Design KW - Urban Analysis and Development N2 - A shop window helps to create a brand's image as equally important as brand signage. The window displays on Belgrave Road are not only showcasing the selling items to attract customers to the store, but more importantly is creating a story associated with the brand identity and style of the brand. A satisfied window is designed to successfully communicate a wide range of information including what the brand is about, and what culture the brand belongs to. ER -