@article{Hammersley2018, author = "John Hammersley", title = "{Making things easier to do can have a bigger impact than you might imagine}", year = "2018", month = "4", url = "https://figshare.com/articles/presentation/Making_things_easier_to_do_can_have_a_bigger_impact_than_you_might_imagine/6081275", doi = "10.6084/m9.figshare.6081275.v1" }