Hemingway and copywriting.pdf (483.48 kB)
5 Tips for Making Your Prospects Hungry: The Rules for Enticing Your Prospects, Clients, and Customers by Turning Your Sales Message into Mouth-Watering Prose
This article is published as Chapter 7 in the book, Direct Response Advertising Made Easy by Roscoe Barnes III (Entrepreneur Press, 2007). Inspired by a short story by Ernest Hemingway, it offers practical tips for writing commercial copy in a way that will entice readers and compel them to act by purchasing products or services.
The chapter draws on Hemingway’s use of repetition in “Big Two-hearted River: Part I.” Specifically, it advises readers to create persuasive copy by painting a picture, using precise details and repetition, and by showing reactions. The chapter also suggests telling a story.
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WritingLiteratureMarketingMarketing WordsBusinessCopywritingPublic RelationsAdvertising campaignsAdvertisingAdvertisementsPromotionMarketing CampaignsAdvertising CampaignsErnest HemingwayLiterary DevicePersuasion TechniquesSellingSalesSales PitchSales MessageMaking Your Prospects HungryProspects, Clients and CustomersMouth-Watering ProseAIDAAttentionheadlinesCall to ActionCompellingCopyEntrepreneurShort StoryFictionBig Two-Hearted RiverCommercialMedia StudiesPerforming Arts and Creative Writing not elsewhere classifiedCreative Writing (incl. Playwriting)LiteratureMedia StudiesOther Literatures in EnglishNorth American LiteratureLiterary TheoryLiterary Studies not elsewhere classifiedEntrepreneurshipMarketing CommunicationsMarketing TheoryMarketing not elsewhere classifiedSmall Business ManagementMarketing MeasurementMarketing Management (incl. Strategy and Customer Relations)
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