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5 Tips for Making Your Prospects Hungry: The Rules for Enticing Your Prospects, Clients, and Customers by Turning Your Sales Message into Mouth-Watering Prose

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posted on 2017-03-15, 14:34 authored by Roscoe Barnes IIIRoscoe Barnes III

This article is published as Chapter 7 in the book, Direct Response Advertising Made Easy by Roscoe Barnes III (Entrepreneur Press, 2007). Inspired by a short story by Ernest Hemingway, it offers practical tips for writing commercial copy in a way that will entice readers and compel them to act by purchasing products or services.

The chapter draws on Hemingway’s use of repetition in “Big Two-hearted River: Part I.” Specifically, it advises readers to create persuasive copy by painting a picture, using precise details and repetition, and by showing reactions. The chapter also suggests telling a story.

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