KNIGHT, ELIZABETH BRONWEN The Impact of Massification of the Higher Education Sector on the Idea of a Degree in the UK This study investigates whether the messages sent by academic institutions of different status in their prospectuses about the idea of a degree have changed over the period of massification in the UK 1976-2013. The study concludes that there are differing identifiable discourse topics, and these have changed over the period, especially away from a traditional liberal higher education to a focus on graduate employment. The major change found over the period is an increase in the homogenisation of marketing materials, which enhanced the coding of institutional status, and as a result now requires increased support for prospective students. Universities;Higher Education;United Kingdom;Prospectuses;History of Education;Discourse Analysis;Degree;Massification;Higher Education 2018-01-04
    https://bridges.monash.edu/articles/thesis/The_Impact_of_Massification_of_the_Higher_Education_Sector_on_the_Idea_of_a_Degree_in_the_UK/5732178
10.4225/03/5a4da4d318220