%0 Web Page %A Reinke, Carlos %A Prodanov, Laura Schemes %D 2017 %T THE FASHION CONSUMPTION AND AGEING / O CONSUMO DE MODA E O ENVELHECIMENTO %U https://figshare.com/articles/online_resource/THE_FASHION_CONSUMPTION_AND_AGEING_O_CONSUMO_DE_MODA_E_O_ENVELHECIMENTO/5306548 %R 10.6084/m9.figshare.5306548.v1 %K Fashion %K Maturity %K consumptions %K woman %K Moda %K Maturidade %K consumo %K mulher %K Textile and Fashion Design %X This paper has the aim to understand the relationship that mature women have with fashion, a field in which this target audience is constantly neglected. To do this, a thorough analysis of old age is made, based on old people’s views on the subject as well as from the point of view of the market that caters for them. In relation to fashion, we identify the process of choosing a garment, in Brazil and also internationally, observing the contrasts between the different audiences and brands. The methodology applied is exploratory and bibliographic research, with the objective to understand certain consumer groups of female gender and of an advanced age to.