10.17028/rd.lboro.5220631.v1 Johnny Xu Johnny Xu Retail Colourscape of Narborough Road Loughborough University 2017 Built environment Colour analysis Colourscape Retail settings Narborough Road Leicester Colour perception Visual research Window display Visual merchandising Poster and advertisement Visual communication Built Environment and Design not elsewhere classified Urban Design Visual Communication Design (incl. Graphic Design) Urban and Regional Economics Land Use and Environmental Planning Design Practice and Management not elsewhere classified 2017-08-11 11:14:16 Figure https://repository.lboro.ac.uk/articles/figure/Retail_Colourscape_of_Narborough_Road/5220631 Narborough Road as a shopping environment uses the display and visual communication approaches of design to create more engaging and meaningful interaction with customers. Apart from the shop front and signage, the merchandise display in front of the shops, window display and posters on shop windows also contribute significant colours in visual perception. <div><br></div><div>In order to anaylse the retail colourscape of Narborough Road, it requires reviewing and rethinking of the delicate relation between visual objects and the built environments. The notion of documented retail colourscape of Narborough is to help to interpret the unique and dynamic aspects of street setting. Each image shown can be seen as a representation that intends to explain the structure of colourscape and process to construct colour identity of Narborough as a whole.</div>