10.17028/rd.lboro.5220631.v1
Johnny Xu
Johnny
Xu
Retail Colourscape of Narborough Road
Loughborough University
2017
Built environment
Colour analysis
Colourscape
Retail settings
Narborough Road
Leicester
Colour perception
Visual research
Window display
Visual merchandising
Poster and advertisement
Visual communication
Built Environment and Design not elsewhere classified
Urban Design
Visual Communication Design (incl. Graphic Design)
Urban and Regional Economics
Land Use and Environmental Planning
Design Practice and Management not elsewhere classified
2017-08-11 11:14:16
Figure
https://repository.lboro.ac.uk/articles/figure/Retail_Colourscape_of_Narborough_Road/5220631
Narborough Road as a shopping environment uses the display and visual communication approaches of design to create more engaging and meaningful interaction with customers. Apart from the shop front and signage, the merchandise display in front of the shops, window display and posters on shop windows also contribute significant colours in visual perception. <div><br></div><div>In order to anaylse the retail colourscape of Narborough Road, it requires reviewing and rethinking of the delicate relation between visual objects and the built environments. The notion of documented retail colourscape of Narborough is to help to interpret the unique and dynamic aspects of street setting. Each image shown can be seen as a representation that intends to explain the structure of colourscape and process to construct colour identity of Narborough as a whole.</div>