%0 Figure %A Xu, Johnny %D 2017 %T Gold Colour of Belgrave Road %U https://repository.lboro.ac.uk/articles/figure/Gold_Colour_of_Belgrave_Road/5208991 %R 10.17028/rd.lboro.5208991.v1 %2 https://ndownloader.figshare.com/files/8890363 %K Leicester %K Belgrave Road %K Retail settings %K Shop signage %K Window display %K Visual merchandising %K Colour analysis %K Colour recognition %K Colour perception %K Colour identity %K Colour culture %K Golden Mile %K Textile and Fashion Design %K Urban Design %K Urban Analysis and Development %K Built Environment and Design not elsewhere classified %K Visual Communication Design (incl. Graphic Design) %X The composited images explains why most of the people mistakenly associate the 'Golden Mile' with jewellery shops of Belgrave Road. The colour helps to illustrate a visual image of the place: the golden jewellery display in adjacent retails and windows; and golden signage as visual identity for shops, this is to say, the golden colour has been registered as a colour identity for Belgrave Road. %I Loughborough University