TY - DATA T1 - Supplementary Material for: ‘Born in Michigan? You're in the Biobank': Engaging Population Biobank Participants through Facebook Advertisements PY - 2013/06/21 AU - Platt J.E. AU - Platt T. AU - Thiel D. AU - Kardia S.L.R. UR - https://karger.figshare.com/articles/dataset/Supplementary_Material_for_Born_in_Michigan_You_re_in_the_Biobank_Engaging_Population_Biobank_Participants_through_Facebook_Advertisements/5125168 DO - 10.6084/m9.figshare.5125168.v1 L4 - https://ndownloader.figshare.com/files/8711899 KW - Awareness KW - Biobank KW - Community engagement KW - Public health KW - Social media N2 - Background/Aims: Despite a broad call for biobanks to use social media, data is lacking regarding the capacity of social media tools, especially advertising, to engage large populations on this topic. Methods: We used Facebook advertising to engage Michigan residents about the BioTrust for Health. We conducted a low-budget (Results: The Facebook page was viewed 1,249 times during the month of the advertising campaign, versus once in the month prior. 779,004 Michigan residents saw ads an average of 25.8 times; 4,275 clicked ads; the average click-through-ratio was 0.021%. Interactions included 516 ‘likes' and 30 photo contest entries. Cost per outcome ranged from Conclusion: A social media strategy to build public awareness about biobanking is not likely to be effective without a promotional ‘push' to distribute content. Social media advertisements have the capacity to scale-up engagement on biobanking while keeping costs manageable. Facebook advertisements provide necessary access points for unaware participants, with implications for public trust. ER -