The new face of competitions in 25 words or less!
Ogden-Barnes, Steve
10.4225/03/590a8c56f0487
https://bridges.monash.edu/articles/journal_contribution/The_new_face_of_competitions_in_25_words_or_less_/4968695
Steve Ogden-Barnes looks at the highs and lows of competition marketing.
Copyright 2006 Steve Ogden-Barnes. No part of this article may be reproduced by any means without the written consent of the publisher.
2017-05-04 02:05:09
Initiatives
Consumers
Marketing
journal article
Competitions
monash:110604
1959.1/788342
1833-4091
10.2104/mbr06048
Retail